Watermark #1
Why is Brand Important?
A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.
When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.
How to Use the Brand Guide
Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.
Colors
These are our approved brand colors. Please do not deviate from this color palette.
#011E41
Dark Blue
- Primary
- Pairs with white text (#FFFFFF)
#F2F3F3
Light Grey
- Accent
- Pairs with black text (#000000)
#EE7623
Orange
- Secondary
- Pairs with black text (#000000)
#999999
Medium Grey
- Accent
- Pairs with black text (#000000)
#144B6D
Med Blue
- Accent
- Pairs with white text (#FFFFFF)
#000000
Black
- Accent
- Pairs with white text (#FFFFFF)
Fonts
These are the fonts used within our brand assets.
Montserrat:500
- Font 1 within Smart Sites
- This is a SemiBold font that is used for links, headings and titles. It can be used at a variety of sizes for visual emphasis.
Montserrat
- Font 2 within Smart Sites
- This is a Regular font used for body copy.
Montserrat:900italic
- Font 3 within Smart Sites
- This is a decorative accent font used for component headings, quotes, or callout text areas.
Caveat:600
- Font 4 within Smart Sites
- This is a decorative accent font used for component headings, quotes, or callout text areas.
